Trevor Burgess from Rinova spent two intensive days on the 18 and 19 December in Matera, Italy, training and coaching local artists and business managers.
The two day workshops and one-to-one sessions were part of the CreativeLand Europe programme – a regional initiative in Basilicata led by Materahub, in which Rinova from London and BingoLab from Barcelona are providing input and expertise to assist with the regional development of the creative economy.
The workshops also piloted a new development tool, the Creative Project Canvas, developed as part of the Break in the Desk Erasmus+ project which brings artists together with SMEs to support in-company innovation.
Trevor said “Twenty cultural managers travelled from across the region to attend the workshop at which I presented a summary overview of context, policy and history of the UK Creative Industries with case studies including the Chocolate Factory in North London. The one to one business support sessions the next day were fully booked. This was a great turn out for the weekend before Christmas and a tribute to the highly effective organisation of the event by Materahub. As always the learning exchange goes both ways. It was fascinating for me to find out more about cultural business models and practices in South Italy.”
This is the latest development in a growing partnership between Rinova and Materahub, as Matera gears up to being the European Capital of Culture in 2019.